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Adidas AG (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness technology company, and 8.33% of Bayern Munich, the football club.
The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his hand made spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma.
Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company".The brand name is uncapitalized and is stylized with a lower case "a". Adidas produces such a wide spectrum of goods, it’s hard to specify one area that isn’t getting enough attention. These products have a lot of potential to have a much higher market share, this include sportswear, Adidas also designs and makes slide-style sandals, mobile accessories, watches, eyewear, bags, baseball caps, and socks. As well, Adidas has a branded range of male and female deodorants, perfumes, aftershave and lotions.
Adidas Jersey
Climalite – A cotton and synthetic, technical fabric blend that goes to work by pulling moisture away from your body to evaporate quickly from the surface of the material. adidas soccer jerseys are made with climalite. Adidas Jersey is built with enhanced features and details designed to keep you warm in cold temperatures, cool you down when it’s hot, allow more movement.
Stay ventilated and cool on warm weather training days in adidas soccer jerseys made with climalite moisture removing fabric.
Adidas Trainers
Trainers by adidas combines engineered comfort with maximum mobility so you can focus on pushing your boundaries to furthest edge possible.
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