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Armani


Giorgio Armani is an Italian luxury fashion house founded by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. The brand markets these products under several labels. Giorgio Armani Privé, Giorgio Armani, Armani Collezioni, 
Emporio Armani. The brand utilizes the association of the Armani name with high-fashion, benefiting from its prestige in the fashion industry. In 2017, Giorgio Armani announced that his company will close two of its fashion labels, Armani Collezioni and Armani Jeans, as part of the restructuring process for his company. While Armani Collezioni will merge back into the 
"Giorgio Armani" line, Armani Jeans will be mixed with the Emporio Armani line due to their similarities in styles and the use of the same brand logo.

Giorgio Armani is in collaboration with Emaar Properties, a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Hong Kong, Los Angeles, Tokyo, Shanghai, Seoul, Dubai. The company already operates a range of cafés worldwide, in addition to a bar and nightclub.

BRANDS

  • Giorgio Armani

Giorgio Armani is a high-end label specializing in men's and women's ready-to-wear, accessories, glasses, cosmetics, and perfumes.

  • Emporio Armani

Emporio Armani is the second brand of Armani family, features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani along with Giorgio Armani is the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself.

  • Armani Collezioni

Armani Collezioni (formerly Giorgio Armani Le Collezioni) is the diffusion line of Giorgio Armani that retails at a lower price. It provides made-to-measure tailored suits and shirts where every element can be chosen.

  • Armani jeans

Armani Jeans is a diffusion line collection of denim-related clothing, created in 1981, by Giorgio Armani.

  • Armani Exchange

A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand.

  • ARMANI JUNIOR

Giorgio Armani also designs products specifically made for babies, toddlers and teenagers up to sixteen years old. Therefore, he came up with a new label called Armani Junior with a separate label within the product line entitled Armani Baby. The Armani Junior brand was introduced in 1979.

  • Armani/Casa

The Armani label also consists of a furniture and home collection called Armani/Casa. While the Italian word "casa" usually means "house", its usage here instead means "at home". Giorgio Armani launched his interior design collection in 2000 with a flagship store opening in Milan, Italy the same year.

  • Armani/Dolci

A confectionery is also under the Armani name. The brand was established in 2002. For the creations and collections Armani collaborates with the Italian chocolate manufacturer Venchi.
Armani/Dolci sells chocolates, jams, honey, tea, shortbread biscuits, sugar, marrons glaces, fruit jellies and pralines. The brand is mostly part of other Armani stores but has got an independent boutique in Taichung, Taiwan. 

  • Armani/Fiori

The Giorgio Armani label also has a florist under its name, called Armani/Fiori. The exclusive floral service is active since 2000 in major independent flower boutiques and other Armani stores around the world. Armani/Fiori offers decorative elements like vases, flowerpots, candles and lanterns. Giorgio Armani also designed special floral arrangements for occasions like Valentine's Day and spring collections

  • Armani/Hotels

Giorgio Armani and Emaar Properties PJSC signed an agreement in 2005 for Emaar Properties PJSC to build and operate at least seven luxury hotels and three vacation resorts under the Armani name. Armani would be responsible for overseeing all aspects of the interior design and style of the hotels. The Armani hotel was opened in Burj Khalifa on April 27, 2010, comprising the bottom 39 floors of the supertall skyscraper in Dubai, United Arab Emirates. It has 160 guest rooms and suites, and 144 residences. Giorgio Armani also designed the interiors of the Armani Residences, also within the skyscraper, and its specially designed line of products from the Armani/Casa home furnishings collection and the Armani/Fiori flower arrangements. The "Burj Khalifa Armani Residences Road Show" toured Milan, London, Jeddah, Moscow and Delhi. The London event was housed in the Armani Casa Showroom in New Bond Street.

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