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About Bebe Brands
Bebe is a contemporary fashion founded by Manny Mashouf in 1976 in San Francisco for confident, sexy, modern woman. Bebe is a global label that embodies a sensual, sophisticated lifestyle. Manny recognized a demographic that was neither junior nor bridge and created the first contemporary fashion brand. Existing for 35 years now, bebe was established as one of the world's top fashion retailers. The company currently operates 312 stores, of which 215 are Bebe stores, 32 are 2b Bebe stores, 64 are BebeSport stores and one is a Bebe accessories store. These stores are located in the United States, the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Canada. Bebe also has an international division in Lebanon, Kuwait, Egypt, Israel, Singapore, Indonesia, Malaysia, Mexico, Russia, Saudi Arabia, Thailand, Turkey, and UAE.
History
Bebe stores was founded in June 7, 1976, Bebe is designed to develop and produce a range of contemporary women's apparel and accessories. The Company's product offering includes a range of separates, tops, dresses, active wear and accessories for a range of occasions. Its merchandise is designed in-house, which is manufactured to its specifications, and it also sources directly from third-party manufacturers. Other accessories offered by the company include jewelry, optical, fragrance, shoes and handbags. The Company intends to start selling co-branded and third-party labeled product as well. The Company operates stores in the United States, Puerto Rico and Canada.
The Company also has international stores operated by licenses in South East Asia, the United Arab Emirates, Russia, South America, Turkey and other territories. As at July 2, 2016, it marketed products under the bebe and BEBE SPORT brand names through its 186 retail stores, of which 147 are bebe stores. It utilizes aided computing design systems to develop patterns and production markers as part of its product development process. Its merchandise is received, processed, warehoused and distributed through the distribution center located in Benicia, California.
The Company offers dresses in a range of categories which include cocktail dress and evening wares, special occasion, midi dresses, maxi dresses, bodycon dresses, day dresses, jumpsuits and rompers, little black dresses, little white dresses, lace dresses, and fit and flare dresses. Its tops categories include night out, blouses and shirts, sweaters, crops, peplum, tees and tanks, bodysuits and bustiers. The Company's range of bottoms includes skirts, jeans, leggings, pants and shorts. The Company also offers jackets and blazers, coats, leather and vests. It also offers a range of shoes, such as boots and booties, heels, sandals, and flip flops. The Company's range of accessories includes handbags, jewelry, watches, belts, hats and hair accessories and intimates. It also offers logo tops, logo bottoms, logo dresses and logo accessories.
Marketing Philosophy
The bebe brands segmentation strategy is very straight forward. They strictly choose their segments in the market. In the population of the area that the group targets, they segment to females. In that segment they are promoting to 21-35 year olds specifically. Within this age group, bebe is specially targeting the very hip and trendy women with a very sophisticated mindset. From these women they specifically develop campaigns that attract those that have a trendy personal style. To market the brand, it is critical to provide a continually changing in-store experience to give consumers a reason to shop at bebe stores.
Features of Bebe Sunglasses
Fit
The way your sunglasses fit not only makes them look better, but it can also affect how effective they are at blocking out harmful UV rays. A well-fitting pair of sunglasses should fit snugly on your head without being too tight or uncomfortable. The center of the lens should line up with the center of your eye, and the frames shouldn’t be so wide that they let UV rays in on the sides. This can be just as harmful to your eyes as direct sunlight.
Shape
There are several shapes of sunglasses available, including the more popular aviator, wayfarer, cat eye, and wraparound styles. For the most part, the shape you choose is an aesthetic choice. Find a shape that you like and that looks good with your facial features. For certain activities, however, the shape of your sunglasses can help protect your eyes. Athletic sunglasses, for instance, typically have a slim wrap design that fits snugly against your face and blocks UV rays from all angles. This reduces risks as you play.
UV protection
It should be clear by now that UV protection is the number one function of your sunglasses, but it is important to know what to look for when you’re shopping for a pair. Make sure your sunglasses offer 100 percent UV protection. In addition, you can take even better care of your eyes by choosing sunglasses with polarized and anti-reflective lenses to reduce glare.
Material
Most sunglasses are made out of plastic, especially the lenses. But the type of plastic they’re made out of can make a huge difference. Stronger plastics are less likely to break or shatter and injure your eyes. Polycarbonate is both durable and lightweight and is common in both lenses and frames. CR-39 is a high-grade plastic used for lenses and is shatter-resistant.
Tint
Different lens tints filter light differently. Grey-tinted lenses reduce brightness without color distortion, making them good for driving. Amber and brown lenses also reduce blue light and glare. Gradient lenses, which are darker at the top and fade to a lighter tint, work much like your car’s windshield, blocking sunlight from above without darkening your view too much.
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