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Beyonce launched her first official fragrance known as Heat, in 2010. In February 2011, Beyonce launched her second fragrance, Heat Rush. Beyonce's third fragrance, Pulse, was launched in September 2011. In 2013, Beyonce Show Limited Edition version of Heat was released. The six editions of Heat are the world's best-selling celebrity fragrance line with sales of over $400 million. Heat is a perfume endorsed by Beyonce. It was created by her alongside Claude Dir and Olivier Gillotin of the company Givaudan.
The fragrance's commercial was directed by director Jake Nava and released in December 2009, spawned controversy for its sexually explicit imagery, and was only allowed nighttime broadcast in the United Kingdom. Macy's sold US$3 million worth of Heat between early February and early March 2010. It received mixed reviews from critics, and it was nominated at several fragrance award ceremonies.
Fashion lines
Beyonce and her mother introduced House of Dereon, a contemporary women's fashion line in 2005. The concept is inspired by three generations of women in their family, with the name paying tribute to Beyonce's grandmother, Agnez Dereon, a respected seamstress. The overall style of the line best reflects her and Beyonce's taste and style. Beyonce and her mother founded their family's company Beyond Productions, which provides the licensing and brand management for House of Deréon, and its junior collection, Deréon. House of Dereon pieces were exhibited in Destiny's Child's shows and tours, during their Destiny Fulfilled era. The collection features sportswear, denim offerings with fur, outerwear and accessories that include handbags and footwear, and are available at department and specialty stores across the US and Canada
Packaging and scent
Heat is packaged in a red triangular bottle. The top of the bottle is edged with a gold band and the words "Beyoncé" and "Heat" and the cap is etched with the letter B. The scent has been described as floral, fruity and woody, and it was marketed as both "feminine and irresistible" by the entertainer's official perfume website. The fragrance is described as having top notes of vanilla, magnolia, neroli and peach; middle notes of almond macaroon, honeysuckle and musk; and base notes with "a warm and sexy dry-down" of giant sequoia milkwood, tonka bean and amber. Reviewers particularly identified tonka bean, neroli and almond, along with woody and floral notes.
Products
100 ml/ 3.4 oz
50 ml/ 1.7 oz
30 ml/ 1.0 oz
15 ml/ 0.5 oz
Body Lotion 200 ml/ 6.7 oz
Shower Gel 200 ml/ 6.7 oz
Sparkling Body Mist 125 ml/ 4.2 oz
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https://www.deluxe.com.ng/products3/brand/beyonce
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