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In 1923, Boss clothing company was established in Metzingen by Hugo Ferdinand Boss. The company is still in its original location of Metzingen, near Stuttgart, Germany. It's products are manufactured in a variety of locations, including the company's own production sites in: Metzingen, Germany; Morrovalle, Italy; Radom, Poland; Izmir, Turkey; and Cleveland, United States. 

The company operates in more than ninety countries with a product range including body-wear, cosmetics, evening wear, eyewear, fine clothing, formal wear, fragrances, hosiery, leisurewear, shoes, and watches. Since control by Mazzotto began, Hugo Boss AG has applied a three-brand strategy for the men's wear market under the labels Boss Hugo Boss, Hugo, and Baldessarini. Boss Man, the company's core brand is divided into three subsidiary labels-Black Label (business and leisure wear), Orange Label (urban sportswear), and Green Label (outdoor activewear). 

Hugo Boss has licensing agreements with various companies to produce Hugo Boss branded products. These include agreements with Samsung, HTC and Huawei to produce mobile phones; C.W.F. Children Worldwide Fashion SAS to produce children's clothing; Shiseido and Procter & Gamble Prestige to produce fragrances and skincare; Movado to produce watches; and Safilo to produce sunglasses and eyewear. 

Hugo Boss has invested in technology for its made-to-measure program, using machines for almost all the tailoring traditionally made by hand. In 2000 the designer brand introduced Boss Woman, designed for the sophisticated female business-woman. The Hugo Boss brand is clearly defined by a dynamic design with an emphasis on functionality, clean lines, and attention to details.

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