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GUESS is an American clothing brand founded in 1981 by Georges Marciano. Maurice, Georges' brother, was first sought by Georges to help with product development. Armand and Paul, also Georges' brothers, were in charge of distribution and advertising, respectively. Georges designed the clothes, burnishing Guess' signature style: stonewashed denim, lighter in color, softer and more form-fitting. The label became famous for its unisex denim styles.
During the 1980s, Guess was one of the most popular brands of denim jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, a men's line debuted in 1983. In 1984, Guess introduced its new line of watches known as "Guess", "Guess Steel", and the "Guess Collection". It has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess". The line is now incorporated with clothing for toddlers and kids called GUESS kids. In addition to clothing for men, women and kids, Guess markets other fashion accessories such as watches, jewelry, perfumes, and shoes.
Guess is also well-known for its famous campaign models including Claudia Schiffer, Kate Upton, Anna Nicole Smith, Gigi Hadid and Hailey Baldwin.
In 2004, Guess celebrated the 20th anniversary of its watch collection, issuing a special-edition Guess watch. The accessories department was also greatly expanded and several stores across the United States were redesigned. Guess also introduced its first brand extension, the up-scale female line of clothing and accessories, named Marciano. The line features pricey, runway-inspired styles.
In 2005 Guess began marketing perfume. The company introduced Guess for Women in the spring of 2005. Guess introduced the Guess for Men line in the spring of 2006. Guess has also continued its Guess Kids clothing line into the 2000s, and in 2006, Guess began promoting the clothing line for girls and boys through its factory retail stores. Guess continues to be guided by the Marciano brothers, as co-chairmen and co-CEOs. Maurice has overseen the design and its sales growth, while Paul manages the image and advertising. The company operates in many countries around the world with the majority of their stores located in the United States and Canada.
PRODUCT CATEGORY
FASHION
WOMEN'S WATCH
- Gold-Tone stainless steel watch
MEN'S CASUAL WEAR
- White with grey strip male casual wear
- Male casual wear - brown
- Male casual wear- black
- Male casual wear - blue
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